GRIPS CUSTOMERS & RESEARCH PARTNERS
Air guns, airsoft guns, and pellet guns including rifles and pistols, along with ammunition, protective equipment, scopes, and tactical accessories for recreational shooting.
6M
2.66M
0.5-1.0%
$200-300
20+
Air Guns and Airsoft's aggregate online sales across tracked retailers amounted to $78M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 10% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
57%
Desktop
43%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Air Guns and Airsoft retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Air Guns and Airsoft retailers, with performance tracked over time.
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