Home/Insights/Industries/Sports Equipment/Ski and Snowboard EquipmentOnline Industry Intelligence — Sports Equipment — May 2026

Ski and Snowboard Equipment

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Skiing and snowboarding equipment including skis, snowboards, boots, bindings, helmets, goggles, and outerwear apparel for winter sports and snow-based recreation.

47M

Revenue
May 26

14M

Sessions
May 26

1.5-2.0%

Conv. rate
May 26

$200-300

AOV
May 26

50+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Ski and Snowboard Equipment Annual Online Revenue and Growth

Ski and Snowboard Equipment's aggregate online sales across tracked retailers amounted to $650M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$650M

Annual growth forecast

2025/2026

10-20%

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eCommerce Revenue

Revenue by year

Ski and Snowboard Equipment monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 51% from Dec to May.

Monthly revenue

Indexed values, 0-100

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Top products in Ski and Snowboard Equipment

BY REVENUE

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Ski and Snowboard Equipment revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

78%

Mobile

22%

Ski and Snowboard Equipment performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 50+

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Ski and Snowboard Equipment traffic channels

Identify the top traffic channels driving growth across Ski and Snowboard Equipment retailers, and see how channel performance has shifted over time.

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Ski and Snowboard Equipment Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Ski and Snowboard Equipment retailers, with performance tracked over time.

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Ski and Snowboard Equipment top markets

Explore the key markets for Ski and Snowboard Equipment — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Ski and Snowboard Equipment retailer rankings

See how retailers rank within Ski and Snowboard Equipment and worldwide by revenue, traffic and growth.

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