GRIPS CUSTOMERS & RESEARCH PARTNERS
Model kits, remote-controlled vehicles, board games, collectible action figures, puzzles, and comprehensive hobby supplies and accessories for enthusiasts.
5.9M
2.41M
1.5-2.0%
$100-200
15+
Toys and Hobby's aggregate online sales across tracked retailers amounted to $52M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 67% from Feb to Jul.
BY REVENUE
Share of industry revenue split across devices.
Mobile
53%
Desktop
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Toys and Hobby retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Toys and Hobby retailers, with performance tracked over time.
Other
Musical Instruments and Accessories
150+ retailers tracked
Sewing and Quilting Supplies
100+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Toys and Collectibles
90+ retailers tracked
