GRIPS CUSTOMERS & RESEARCH PARTNERS
Scale model kits and supplies including model trains, vehicles, aircraft, and hobby accessories for collectors and enthusiasts.
4.37M
2.67M
0.5-1.0%
$100-200
30+
Scale Model Supplies's aggregate online sales across tracked retailers amounted to $73M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 35% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Scale Model Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Scale Model Supplies retailers, with performance tracked over time.
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