GRIPS CUSTOMERS & RESEARCH PARTNERS
Quilting fabrics, patterns, thread, batting, and supplies for quilting projects and creative fabric work.
21M
4.29M
3.0-3.5%
$100-200
40+
Quilting's aggregate online sales across tracked retailers amounted to $287M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 20% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
66%
Mobile
34%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Quilting retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Quilting retailers, with performance tracked over time.
Other
Musical Instruments and Accessories
150+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Toys and Collectibles
90+ retailers tracked
Personalized Gifts
90+ retailers tracked
