GRIPS CUSTOMERS & RESEARCH PARTNERS
Jigsaw puzzles, board games, card games, brain teasers, and wooden puzzles for children and adults across all difficulty levels.
3.76M
1.27M
3.0-3.5%
$0-100
20+
Puzzles and Games's aggregate online sales across tracked retailers amounted to $66M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 19% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Mobile
55%
Desktop
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Puzzles and Games retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Puzzles and Games retailers, with performance tracked over time.
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