GRIPS CUSTOMERS & RESEARCH PARTNERS
Novelty and humorous gifts including prank items, funny apparel, quirky gadgets, and unconventional gift products for entertainment.
895K
491K
2.5-3.0%
$0-100
20+
Novelty and Humorous Gifts's aggregate online sales across tracked retailers amounted to $17M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 63% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
51%
Desktop
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Novelty and Humorous Gifts retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Novelty and Humorous Gifts retailers, with performance tracked over time.
Other
Musical Instruments and Accessories
150+ retailers tracked
Sewing and Quilting Supplies
100+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Toys and Collectibles
90+ retailers tracked
