Home/Insights/Industries/Arts & Entertainment/K-Pop MerchandiseOnline Industry Intelligence — Arts & Entertainment — Jun 2026

K-Pop Merchandise

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Korean pop music merchandise including albums, apparel, photocards, collectibles, and official artist fan merchandise.

2.37M

Revenue
Jun 26

1.18M

Sessions
Jun 26

1.5-2.0%

Conv. rate
Jun 26

$100-200

AOV
Jun 26

20+

Retailers
Tracked

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K-Pop Merchandise Annual Online Revenue and Growth

K-Pop Merchandise's aggregate online sales across tracked retailers amounted to $21M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$21M

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

K-Pop Merchandise monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 34% from Jan to Jun.

Monthly revenue

Indexed values, 0-100

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Top products in K-Pop Merchandise

BY REVENUE

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K-Pop Merchandise revenue by device

BY REVENUE

Share of industry revenue split across devices.

Mobile

55%

Desktop

45%

K-Pop Merchandise performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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K-Pop Merchandise traffic channels

Identify the top traffic channels driving growth across K-Pop Merchandise retailers, and see how channel performance has shifted over time.

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K-Pop Merchandise Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across K-Pop Merchandise retailers, with performance tracked over time.

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K-Pop Merchandise top markets

Explore the key markets for K-Pop Merchandise — the countries contributing the highest revenue, transactions, sessions and ad spend.

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K-Pop Merchandise retailer rankings

See how retailers rank within K-Pop Merchandise and worldwide by revenue, traffic and growth.

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