GRIPS CUSTOMERS & RESEARCH PARTNERS
Costumes, masks, decorations, and props designed for Halloween celebrations and themed costume parties.
1.45M
1.89M
0.5-1.0%
$0-100
20+
Halloween Costumes and Decorations's aggregate online sales across tracked retailers amounted to $80M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 75% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
76%
Desktop
24%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Halloween Costumes and Decorations retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Halloween Costumes and Decorations retailers, with performance tracked over time.
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150+ retailers tracked
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