GRIPS CUSTOMERS & RESEARCH PARTNERS
Custom LEGO products including minifigures, printed elements, tactical accessories, and specialty building sets and components.
2.19M
839K
1.5-2.0%
$100-200
10+
Custom LEGO's aggregate online sales across tracked retailers amounted to $24M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 0% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
63%
Mobile
37%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Custom LEGO retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom LEGO retailers, with performance tracked over time.
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