GRIPS CUSTOMERS & RESEARCH PARTNERS
Halloween costumes, masks, props, and accessories for seasonal celebrations and costume parties.
1.85M
2.35M
0.5-1.0%
$0-100
30+
Costumes and Halloween Supplies's aggregate online sales across tracked retailers amounted to $88M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 71% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
74%
Desktop
26%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Costumes and Halloween Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Costumes and Halloween Supplies retailers, with performance tracked over time.
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150+ retailers tracked
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100+ retailers tracked
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100+ retailers tracked
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100+ retailers tracked
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100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Toys and Collectibles
90+ retailers tracked
