GRIPS CUSTOMERS & RESEARCH PARTNERS
Collectible figurines, action figures, vinyl toys, anime merchandise, statues, and pop culture collectibles for enthusiasts.
18M
13M
1.0-1.5%
$100-200
50+
Collectible Toys and Merchandise's aggregate online sales across tracked retailers amounted to $242M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 29% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
53%
Desktop
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Collectible Toys and Merchandise retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Collectible Toys and Merchandise retailers, with performance tracked over time.
Other
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150+ retailers tracked
Sewing and Quilting Supplies
100+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Personalized Gifts
90+ retailers tracked
