GRIPS CUSTOMERS & RESEARCH PARTNERS
Collectible vinyl figures, action figures, and model kits featuring characters and designs from movies, anime, video games, and pop culture franchises.
20M
13M
1.0-1.5%
$100-200
40+
Collectible Toys and Figures's aggregate online sales across tracked retailers amounted to $262M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 28% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
55%
Desktop
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Collectible Toys and Figures retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Collectible Toys and Figures retailers, with performance tracked over time.
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150+ retailers tracked
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100+ retailers tracked
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100+ retailers tracked
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Knitting and Crochet Supplies
90+ retailers tracked
Personalized Gifts
90+ retailers tracked
