Home/Insights/Industries/Apparel & Accessories/Sustainable Fashion and LifestyleIndustry Intelligence — Apparel & Accessories — Apr 2026

Sustainable Fashion and Lifestyle

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Sustainable and eco-friendly clothing, accessories, and home goods made from ethically sourced and environmentally responsible materials for conscious consumers.

49M

Revenue
Apr 26

9.6M

Sessions
Apr 26

2.5-3.0%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

20+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Sustainable Fashion and Lifestyle Annual Revenue and Growth

Sustainable Fashion and Lifestyle's aggregate online sales across tracked retailers amounted to $665M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)

2025

$665M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Sustainable Fashion and Lifestyle monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 48% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Sustainable Fashion and Lifestyle

BY REVENUE

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Sustainable Fashion and Lifestyle revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

78%

Mobile

22%

Sustainable Fashion and Lifestyle performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 20+

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Sustainable Fashion and Lifestyle traffic channels

Identify the top traffic channels driving growth across Sustainable Fashion and Lifestyle retailers, and see how channel performance has shifted over time.

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Sustainable Fashion and Lifestyle Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Sustainable Fashion and Lifestyle retailers, with performance tracked over time.

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Sustainable Fashion and Lifestyle top markets

Explore the key markets for Sustainable Fashion and Lifestyle — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Sustainable Fashion and Lifestyle retailer rankings

See how retailers rank within Sustainable Fashion and Lifestyle and worldwide by revenue, traffic and growth.

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