Home/Insights/Industries/Apparel & Accessories/Sports Footwear and ApparelOnline Industry Intelligence — Apparel & Accessories — May 2026

Sports Footwear and Apparel

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Athletic footwear, sporting apparel, and sneakers from major brands for diverse sports and active pursuits.

284M

Revenue
May 26

101M

Sessions
May 26

2.0-2.5%

Conv. rate
May 26

$100-200

AOV
May 26

15+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Sports Footwear and Apparel Annual Online Revenue and Growth

Sports Footwear and Apparel's aggregate online sales across tracked retailers amounted to $3.08B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue Tracked (GMV)

2025

$3.08B

Annual growth forecast

2025/2026

10-20%

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eCommerce Revenue

Revenue by year

Sports Footwear and Apparel monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 32% from Dec to May.

Monthly revenue

Indexed values, 0-100

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Top products in Sports Footwear and Apparel

BY REVENUE

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Sports Footwear and Apparel revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

55%

Mobile

45%

Sports Footwear and Apparel performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Sports Footwear and Apparel traffic channels

Identify the top traffic channels driving growth across Sports Footwear and Apparel retailers, and see how channel performance has shifted over time.

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Sports Footwear and Apparel Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Sports Footwear and Apparel retailers, with performance tracked over time.

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Sports Footwear and Apparel top markets

Explore the key markets for Sports Footwear and Apparel — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Sports Footwear and Apparel retailer rankings

See how retailers rank within Sports Footwear and Apparel and worldwide by revenue, traffic and growth.

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