GRIPS CUSTOMERS & RESEARCH PARTNERS
Tactical apparel, gear, and outdoor clothing with military-inspired designs. Includes jackets, cargo pants, vests, bags, and utility equipment.
30M
9.3M
1.5-2.0%
$100-200
30+
Outdoor Tactical Apparel and Gear's aggregate online sales across tracked retailers amounted to $512M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 59% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
65%
Mobile
35%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Outdoor Tactical Apparel and Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Tactical Apparel and Gear retailers, with performance tracked over time.
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