Home/Insights/Industries/Apparel & Accessories/Outdoor RecreationIndustry Intelligence — Apparel & Accessories — Apr 2026

Outdoor Recreation

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Outdoor recreation gear, clothing, footwear, and sporting equipment for camping, hiking, fishing, and adventure activities.

586M

Revenue
Apr 26

178M

Sessions
Apr 26

1.5-2.0%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

100+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Outdoor Recreation Annual Revenue and Growth

Outdoor Recreation's aggregate online sales across tracked retailers amounted to $7.6B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$7.6B

Annual growth forecast

2025/2026

5-10%

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eCommerce Revenue

Revenue by year

Outdoor Recreation monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 42% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Outdoor Recreation

BY REVENUE

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Outdoor Recreation revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

67%

Mobile

33%

Outdoor Recreation performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 100+

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Outdoor Recreation traffic channels

Identify the top traffic channels driving growth across Outdoor Recreation retailers, and see how channel performance has shifted over time.

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Outdoor Recreation Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Recreation retailers, with performance tracked over time.

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Outdoor Recreation top markets

Explore the key markets for Outdoor Recreation — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Outdoor Recreation retailer rankings

See how retailers rank within Outdoor Recreation and worldwide by revenue, traffic and growth.

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