GRIPS CUSTOMERS & RESEARCH PARTNERS
Performance outdoor clothing made from merino wool and technical fabrics, engineered for weather protection and comfort in adventure activities.
13M
4.02M
2.0-2.5%
$100-200
30+
Outdoor Performance Apparel's aggregate online sales across tracked retailers amounted to $178M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 52% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
76%
Mobile
24%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Outdoor Performance Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Performance Apparel retailers, with performance tracked over time.
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