GRIPS CUSTOMERS & RESEARCH PARTNERS
Hunting and outdoor gear including firearms, ammunition, high-performance hunting apparel, and related outdoor equipment for hunting and outdoor adventure enthusiasts.
52M
13M
1.5-2.0%
$200-300
70+
Outdoor Hunting Gear and Apparel's aggregate online sales across tracked retailers amounted to $771M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 47% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Outdoor Hunting Gear and Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Hunting Gear and Apparel retailers, with performance tracked over time.
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