GRIPS CUSTOMERS & RESEARCH PARTNERS
Hunting and outdoor apparel including camouflage gear, base layers, boots, and accessories for hunting and outdoor field activities.
2.38M
783K
1.5-2.0%
$100-200
20+
Outdoor Camouflage Gear and Apparel's aggregate online sales across tracked retailers amounted to $32M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 1% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
55%
Mobile
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Outdoor Camouflage Gear and Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Camouflage Gear and Apparel retailers, with performance tracked over time.
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