GRIPS CUSTOMERS & RESEARCH PARTNERS
Functional outdoor and travel apparel including performance clothing, backpacks, and technical gear designed for active outdoor pursuits and adventure activities.
9.9M
3.4M
1.5-2.0%
$100-200
10+
Outdoor and Travel Apparel's aggregate online sales across tracked retailers amounted to $106M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 21% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
75%
Mobile
25%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Outdoor and Travel Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor and Travel Apparel retailers, with performance tracked over time.
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