GRIPS CUSTOMERS & RESEARCH PARTNERS
Officially licensed professional basketball team apparel, jerseys, hats, and merchandise for fans.
46M
18M
1.5-2.0%
$100-200
10+
NBA Team Merchandise's aggregate online sales across tracked retailers amounted to $579M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 37% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
57%
Mobile
43%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across NBA Team Merchandise retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across NBA Team Merchandise retailers, with performance tracked over time.
Other
Fashion Apparel and Accessories
850+ retailers tracked
Women's Fashion and Accessories
850+ retailers tracked
Jewelry
650+ retailers tracked
Fashion and Lifestyle
500+ retailers tracked
Footwear
450+ retailers tracked
Fashion Jewelry and Accessories
450+ retailers tracked
Contemporary Women's Fashion
450+ retailers tracked
