GRIPS CUSTOMERS & RESEARCH PARTNERS
Musical instruments, audio equipment, concert merchandise, music-related apparel, and performance accessories for musicians and music enthusiasts.
26M
13M
1.5-2.0%
$100-200
100+
Music Merchandise's aggregate online sales across tracked retailers amounted to $396M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 36% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
50%
Desktop
50%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Music Merchandise retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Music Merchandise retailers, with performance tracked over time.
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