GRIPS CUSTOMERS & RESEARCH PARTNERS
Maternity and nursing clothing including activewear, loungewear, nursing bras, and stylish apparel designed for pregnancy and postpartum stages.
8.5M
2.33M
3.5-4.0%
$0-100
20+
Maternity and Nursing Activewear's aggregate online sales across tracked retailers amounted to $103M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 2% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
66%
Mobile
34%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Maternity and Nursing Activewear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Maternity and Nursing Activewear retailers, with performance tracked over time.
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