GRIPS CUSTOMERS & RESEARCH PARTNERS
Heated outdoor apparel and cold-weather gear including electrically heated jackets, vests, base layers, and insulated clothing.
25M
7.3M
1.5-2.0%
$200-300
10+
Heated and Outdoor Apparel's aggregate online sales across tracked retailers amounted to $322M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 58% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
71%
Mobile
29%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Heated and Outdoor Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Heated and Outdoor Apparel retailers, with performance tracked over time.
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