GRIPS CUSTOMERS & RESEARCH PARTNERS
Headwear including caps, beanies, fedoras, cowboy hats, and sports hats with diverse styles and customization options. Offerings range from fashion accessories to functional sun protection and team merchandise.
32M
15M
1.5-2.0%
$100-200
80+
Hat's aggregate online sales across tracked retailers amounted to $394M in 2025, broadly flat year over year. For 2026, revenue is expected to grow by 10-20%.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 36% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
55%
Desktop
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 80+
Identify the top traffic channels driving growth across Hat retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Hat retailers, with performance tracked over time.
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