Home/Insights/Industries/Apparel & Accessories/FabricOnline Industry Intelligence — Apparel & Accessories — May 2026

Fabric

Start benchmarking for free
Sign in with Google

Fabrics and textiles for sewing, quilting, and upholstery including cotton, specialty materials, and pre-cut quilting components.

9.3M

Revenue
May 26

2.65M

Sessions
May 26

2.5-3.0%

Conv. rate
May 26

$100-200

AOV
May 26

50+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Fabric Annual Online Revenue and Growth

Fabric's aggregate online sales across tracked retailers amounted to $101M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$101M

Annual growth forecast

2025/2026

10-20%

Start benchmarking for free

Sign in with Google

eCommerce Revenue

Revenue by year

Fabric monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 8% from Dec to May.

Monthly revenue

Indexed values, 0-100

Benchmark against your competitors for free

Sign in with Google

Top products in Fabric

BY REVENUE

Get access to full product performance analysis

Fabric revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

63%

Mobile

37%

Fabric performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 50+

Gain even more insights with the Grips app

Fabric traffic channels

Identify the top traffic channels driving growth across Fabric retailers, and see how channel performance has shifted over time.

Sign in with Google

Fabric Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Fabric retailers, with performance tracked over time.

Sign in with Google

Fabric top markets

Explore the key markets for Fabric — the countries contributing the highest revenue, transactions, sessions and ad spend.

Sign in with Google

Fabric retailer rankings

See how retailers rank within Fabric and worldwide by revenue, traffic and growth.

Sign in with Google

Understand how your
competitors drive sales.

Drive growth and optimize key metrics with our e-commerce intelligence platform
Sign in with Google
Grips App Footer Image
© Grips 2022 All Rights Reserved