Home/Insights/Industries/Apparel & Accessories/Eco-Friendly and SustainableIndustry Intelligence — Apparel & Accessories — Apr 2026

Eco-Friendly and Sustainable

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Eco-friendly household and personal care products including bamboo items, sustainable alternatives, and plastic-free solutions.

2.96M

Revenue
Apr 26

1.13M

Sessions
Apr 26

3.5-4.0%

Conv. rate
Apr 26

$0-100

AOV
Apr 26

40+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Eco-Friendly and Sustainable Annual Revenue and Growth

Eco-Friendly and Sustainable's aggregate online sales across tracked retailers amounted to $44M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)

2025

$44M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Eco-Friendly and Sustainable monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 36% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Eco-Friendly and Sustainable

BY REVENUE

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Eco-Friendly and Sustainable revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

58%

Mobile

42%

Eco-Friendly and Sustainable performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 40+

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Eco-Friendly and Sustainable traffic channels

Identify the top traffic channels driving growth across Eco-Friendly and Sustainable retailers, and see how channel performance has shifted over time.

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Eco-Friendly and Sustainable Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Eco-Friendly and Sustainable retailers, with performance tracked over time.

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Eco-Friendly and Sustainable top markets

Explore the key markets for Eco-Friendly and Sustainable — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Eco-Friendly and Sustainable retailer rankings

See how retailers rank within Eco-Friendly and Sustainable and worldwide by revenue, traffic and growth.

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