GRIPS CUSTOMERS & RESEARCH PARTNERS
Costumes and cosplay apparel for Halloween, themed parties, and character recreation. Wigs, props, masks, and accessories for diverse costume themes and occasions.
9.5M
6.5M
1.0-1.5%
$100-200
50+
Costumes and Accessories's aggregate online sales across tracked retailers amounted to $206M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 46% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
73%
Desktop
27%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Costumes and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Costumes and Accessories retailers, with performance tracked over time.
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