GRIPS CUSTOMERS & RESEARCH PARTNERS
Sports team merchandise and collegiate apparel including hats, jerseys, and branded fan gear. Official team-licensed clothing and accessories for sports enthusiasts.
18M
7.4M
2.0-2.5%
$100-200
30+
Collegiate & Sports Apparel's aggregate online sales across tracked retailers amounted to $184M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 26% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Mobile
57%
Desktop
43%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Collegiate & Sports Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Collegiate & Sports Apparel retailers, with performance tracked over time.
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