GRIPS CUSTOMERS & RESEARCH PARTNERS
Children's and women's apparel including casual wear, sleepwear, dresses, accessories, and footwear in various styles and sizes.
2.25B
486M
4.5-5.0%
$100-200
20+
Apparel for Children and Women's aggregate online sales across tracked retailers amounted to $37B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 44% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
76%
Mobile
24%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Apparel for Children and Women retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Apparel for Children and Women retailers, with performance tracked over time.
Other
Fashion Apparel and Accessories
850+ retailers tracked
Women's Fashion and Accessories
850+ retailers tracked
Jewelry
650+ retailers tracked
Fashion and Lifestyle
500+ retailers tracked
Footwear
450+ retailers tracked
Fashion Jewelry and Accessories
450+ retailers tracked
Contemporary Women's Fashion
450+ retailers tracked
