GRIPS CUSTOMERS & RESEARCH PARTNERS
Fashion apparel, clothing, and accessories for women, men, and children at affordable price points.
660M
260M
2.0-2.5%
$100-200
80+
Affordable Fashion and Accessories's aggregate online sales across tracked retailers amounted to $8.6B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 40% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
69%
Mobile
31%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 80+
Identify the top traffic channels driving growth across Affordable Fashion and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Affordable Fashion and Accessories retailers, with performance tracked over time.
Other
