Home/Insights/Industries/Apparel & Accessories/Activewear and Athletic ApparelIndustry Intelligence — Apparel & Accessories — Apr 2026

Activewear and Athletic Apparel

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Athletic clothing including leggings, sports tops, running shoes, yoga apparel, and fitness accessories. Premium activewear brands focusing on performance, comfort, and contemporary athletic fashion.

528M

Revenue
Apr 26

171M

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

150+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Activewear and Athletic Apparel Annual Revenue and Growth

Activewear and Athletic Apparel's aggregate online sales across tracked retailers amounted to $6.2B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)

2025

$6.2B

Annual growth forecast

2025/2026

10-20%

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eCommerce Revenue

Revenue by year

Activewear and Athletic Apparel monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 34% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Activewear and Athletic Apparel

BY REVENUE

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Activewear and Athletic Apparel revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

66%

Mobile

34%

Activewear and Athletic Apparel performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 150+

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Activewear and Athletic Apparel traffic channels

Identify the top traffic channels driving growth across Activewear and Athletic Apparel retailers, and see how channel performance has shifted over time.

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Activewear and Athletic Apparel Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Activewear and Athletic Apparel retailers, with performance tracked over time.

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Activewear and Athletic Apparel top markets

Explore the key markets for Activewear and Athletic Apparel — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Activewear and Athletic Apparel retailer rankings

See how retailers rank within Activewear and Athletic Apparel and worldwide by revenue, traffic and growth.

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