GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to September 30, 2026, shows York Wallcoverings maintaining a near-even retail footprint, with homedepot.com accounting for 52.7% of year-to-date revenue and lowes.com close behind at 47.3%. The brand's average product price sits at $127.46, though top-selling items skew considerably higher, with several listings at both retailers ranging from roughly $150 to $476. Momentum softened over the third quarter, as revenue fell 27.3% month over month and declined 13.2% across the tracked period overall. Pricing eased more modestly, with the average price slipping 1.8% in the latest month to $126.69 and down 1.5% over the quarter. The combination of a mild price decline alongside a steeper revenue drop suggests volume, rather than discounting, is the primary driver of the recent slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for York Wallcoverings on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for York Wallcoverings.
BY REVIEW COUNT
Across 18K ratings on 2 channels, York Wallcoverings averages 4.1★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.1
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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