GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Amazon from January 1 to July 31, 2026, Vecelo's demand is concentrated in home improvement retail rather than marketplaces. Home Depot accounts for 44.8% of year-to-date revenue, with Lowe's close behind at 39.0%, leaving Amazon with just 16.2%. Momentum has been building through the summer, with revenue up 18.9% month over month and 17.6% overall across the May–July window. Pricing has moved in the same direction, with the average selling price rising 8.3% over that period to $138.44, above the $130.72 year-to-date average. The combination of rising volume and rising price points suggests Vecelo is gaining shelf traction without discounting to do it.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Vecelo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Vecelo.
BY REVIEW COUNT
Across 349K ratings on 3 channels, Vecelo averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 349K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$191.59
Price
$385K
Revenue
$171.14
Price
$281K
Revenue
$202.89
Price
$236K
Revenue
$173.89
Price
$141K
Revenue
$163.79
Price
$124K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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