GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to September 30, 2026, True Fine's performance is concentrated across just two major home improvement retailers. Home Depot accounts for the larger share of year-to-date revenue at 60.3%, with Lowe's contributing the remaining 39.7%, indicating a relatively balanced but retailer-dependent distribution footprint. The brand's average product price sits at $90.68, positioning it in the mid-tier price range for its retail set. Momentum has softened in recent months, with revenue falling 25.1% month-over-month and declining 10.1% over the tracked timeseries period of July through September 2026. Average selling price has followed a similar downward path, slipping 6.2% month-over-month to $86.03 and 8.0% overall, suggesting promotional pressure or a shift toward lower-priced assortments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for True Fine on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for True Fine.
BY REVIEW COUNT
Across 15K ratings on 2 channels, True Fine averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$112.42
Price
$76K
Revenue
$157.63
Price
$56K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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