GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026, True Fine — a brand held by privately owned True Fine LLC — carries an average product price of $89.20. Home Depot accounts for the larger share of the brand's year-to-date revenue at 59.8%, with Lowe's contributing the remaining 40.2%, indicating a fairly balanced but Home Depot-weighted retail footprint. Revenue momentum has softened over the May through July 2026 window, falling 10.5% month-over-month in the most recent period and 16.1% across the quarter overall. Pricing, by contrast, has moved in the opposite direction, with the average selling price rising 4.1% month-over-month to $93.54 and up 1.0% across the tracked window. That combination of rising average prices against declining revenue suggests unit volumes are contracting faster than the topline decline implies, a dynamic worth monitoring in upcoming periods.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for True Fine on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for True Fine.
BY REVIEW COUNT
Across 15K ratings on 2 channels, True Fine averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$155.42
Price
$67K
Revenue
$164.96
Price
$50K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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