GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Home Depot and Lowe's, True Fine generated the vast majority of its online revenue through homedepot.com, which accounted for 90.4% of total revenue share compared to just 9.6% from lowes.com. The brand's average product price stood at $87.19, with pricing trending upward by 11.9% over the trailing three-month period. However, True Fine experienced a notable 21.7% month-over-month revenue decline in the most recent month, signaling potential softening in consumer demand. Despite this dip, the brand's top-performing products at Home Depot commanded premium price points, with its leading SKU priced at approximately $349. True Fine's heavy reliance on a single retail channel presents both a concentration risk and an opportunity for expanded distribution through Lowe's and other home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for True Fine on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for True Fine.
BY REVENUE
$169.85
Price
$29K
Revenue