GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Home Depot and Lowe's, True Fine demonstrated strong momentum with revenue growing 86.0% over the tracked period. Home Depot dominated as the brand's primary retail channel, capturing 67.6% of total revenue share compared to Lowe's at 32.4%. The brand's average product price stood at $86.19, reflecting a diverse portfolio with individual items ranging from under $50 to over $350. Most recently, True Fine continued its upward trajectory with a 12.5% month-over-month revenue increase, signaling sustained consumer demand. This consistent growth across major home improvement retailers positions True Fine as a brand gaining notable traction in its competitive segment.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 86% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for True Fine on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for True Fine.
BY REVENUE
$169.75
Price
$45K
Revenue