True Fine

True Fine Market Overview

True Fine's in-store performance, tracked by Grips Intelligence across Home Depot and Lowe's from January 1 to August 31, 2026, shows a brand with a concentrated two-retailer footprint and steady upward momentum. Home Depot accounts for 61.2% of year-to-date revenue, with Lowe's contributing the remaining 38.8%, giving the brand a clear lead channel while maintaining meaningful scale at its second account. Revenue has grown 7.4% over the tracked period, capped by a 20.0% month-over-month gain in the most recent month of the June–August timeseries window. Pricing has held firm, with the average product price at $90.09 and the monthly average rising 2.1% overall to $91.73, despite a slight 1.9% dip in the latest month. Taken together, the data points to a brand — held by privately owned True Fine LLC — growing volume without discounting, an unusual combination in the competitive big-box retail environment.