GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, The Great Outdoors generated a revenue split of 57.2% at homedepot.com and 42.8% at lowes.com between January and March 2026. The brand's average product price stood at $286.31 during the period, reflecting a notable 15.2% increase in average price over the quarter. Despite this pricing growth, overall revenue declined by 10.6% across the tracked period, suggesting potential volume softness even as price points rose. Lowe's top-selling SKUs ranged from $223.88 to $590.25, indicating a broad price spectrum across the product lineup. These trends across Home Depot and Lowe's point to a brand navigating a shifting demand environment while maintaining premium positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 15% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for The Great Outdoors on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for The Great Outdoors.
TO THE GREAT OUTDOORS