GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026 across major home improvement retailers, The Great Outdoors generated the majority of its revenue through Lowes.com, commanding a dominant 68.2% revenue share compared to HomeDepot.com's 31.8%. The brand experienced significant momentum during this period, with overall revenue growing an impressive 70.0% alongside a 13.1% increase in average product price. This upward pricing trend brought The Great Outdoors' average product price to $303.84, suggesting strong consumer demand and successful positioning in the premium segment. Lowes.com clearly serves as the primary retail channel for the brand, making it a critical partnership for sustained growth. These data points indicate The Great Outdoors is on a strong upward trajectory heading into the peak outdoor season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 70% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for The Great Outdoors on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for The Great Outdoors.
BY REVENUE
$224.17
Price
$29K
Revenue
$499.00
Price
$27K
Revenue
$1,299.00
Price
$26K
Revenue
$369.00
Price
$18K
Revenue
$243.84
Price
$16K
Revenue
TO THE GREAT OUTDOORS