GRIPS CUSTOMERS & RESEARCH PARTNERS
Spruce, a brand within People Inc., a wholly-owned subsidiary of IAC Inc. (NASDAQ: IAC), shows a concentrated retail footprint according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Lowe's, Ace Hardware and Menards. Lowes.com accounts for the largest share of year-to-date revenue at 47.5%, followed by acehardware.com at 31.3% and menards.com at 20.8%. Revenue momentum has softened over the tracked period, falling 13.7% month-over-month and 15.6% overall. Pricing has moved in the opposite direction, with the average price climbing 8.5% to $27.54, above the period average of $26.10. The combination of rising prices and declining revenue suggests unit volumes are contracting faster than headline sales figures imply.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Spruce on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Spruce.
BY REVIEW COUNT
Across 57K ratings on 3 channels, Spruce averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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