GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Lowes.com, AceHardware.com, and HomeDepot.com, Spruce demonstrates a heavily concentrated retail footprint, with Lowes.com commanding an dominant 84.9% share of the brand's total revenue. AceHardware.com follows as a distant second channel at 13.7%, while HomeDepot.com accounts for just 1.3% of revenue share. The brand's average product price during this period sat at $25.35, reflecting a modest 5.5% overall decline in average pricing over the observed trend window. Despite price softening, Spruce posted impressive topline momentum with overall revenue growing 166.3% over the trailing period, signaling strong demand acceleration. These dynamics suggest Spruce holds a firm positioning in the value segment of the home improvement e-commerce landscape, with significant channel-diversification opportunities beyond its Lowe's stronghold.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 166% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Spruce on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Spruce.
BY REVENUE