GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across lowes.com, acehardware.com, and menards.com, Spruce delivered strong momentum with overall revenue growing 48.1% over the period. Lowe's was by far the brand's dominant retail channel, accounting for 51.5% of revenue share, followed by Ace Hardware at 29.2% and Menards at 18.8%. Pricing also trended upward, with the average product price rising 9.6% to reach $25.69. Notably, the most recent month showed an average price of $26.97, a 6.3% month-over-month increase, even as revenue dipped a modest 2.3% versus the prior month. Together, these Grips Intelligence datapoints point to a brand successfully scaling revenue while steadily lifting price points across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 48% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Spruce on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Spruce.
BY REVIEW COUNT
Across 65K ratings on 3 channels, Spruce averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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