GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com, acehardware.com and menards.com from January 1 to September 30, 2026, Spruce — a brand operated by People Inc., a subsidiary of IAC (NASDAQ: IAC) — generated the largest portion of its revenue on Amazon at a 39.0% share. Lowe's follows as the second-largest channel at 29.2%, with acehardware.com at 19.0% and menards.com contributing the remaining 12.6%, indicating a distribution footprint weighted toward home improvement retail rather than a single dominant marketplace. The brand's average product price sits at $27.66, though pricing has softened over the period, declining 9.2% overall and slipping 8.3% month-over-month to $26.03. Revenue momentum has been the more pressing concern, falling 41.5% versus the prior month and 60.1% across the tracked timeseries window of July 1 to September 30, 2026. Taken together, the data points to simultaneous pressure on both volume and realized price, suggesting Spruce may need channel-specific repositioning to stabilize performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 60% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Spruce on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Spruce.
BY REVENUE
Spruce sells 41% online and 59% offline. Online runs through 1 channel; offline through 3. Online share has moved from 32% in May to 52% in Sep.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 105K ratings on 4 channels, Spruce averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 105K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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