GRIPS CUSTOMERS & RESEARCH PARTNERS
Spruce, a brand within People Inc., a wholly-owned subsidiary of IAC Inc. (NASDAQ: IAC), posted an average product price of $28.39 across in-store sales tracked by Grips Intelligence from January 1 to August 31, 2026. Distribution is spread across four tracked channels, with Amazon leading at 39.5% of year-to-date revenue, followed by lowes.com at 28.5%, acehardware.com at 19.2%, and menards.com at 12.6%. That split leaves roughly 60% of revenue outside the top channel, indicating a comparatively balanced retail footprint rather than reliance on a single account. Momentum weakened over the summer, however, with revenue falling 27.3% month over month and 29.1% across the June–August 2026 window. Pricing remained stable through the decline, with the average price up 1.1% in the latest month to $29.24 and essentially flat, down 0.2%, over the period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Spruce on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Spruce.
BY REVENUE
Spruce sells 40% online and 60% offline. Online runs through 1 channel; offline through 3. Online share has moved from 26% in Apr to 52% in Aug.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 107K ratings on 4 channels, Spruce averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 107K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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