GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Solac generated revenue across two major retailers between January and May 2026, with Menards.com commanding a dominant 68.5% revenue share compared to Home Depot's 31.5%. The brand's average product price during this period stood at $22.70, though pricing showed a notable 25.2% decline over the tracked timeframe. Solac experienced a significant revenue contraction of 74.6% over the observed months, signaling potential challenges in maintaining sales momentum. Average pricing also saw a sharp month-over-month decrease of 67.3%, suggesting aggressive discounting or a shift in product mix. These trends point to a brand navigating a challenging retail landscape, with heavy concentration in a single retail channel accounting for more than two-thirds of its total revenue.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 75% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 25% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Solac on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Solac.
BY REVENUE
Solac sells 32% online and 68% offline. Online runs through 1 retailer; offline through 1.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%