GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's and Home Depot shows Simpli Home, a privately held, founder-led brand, splitting its retail footprint almost evenly between the two chains, with lowes.com accounting for 52.4% of revenue and homedepot.com 47.1%. Revenue has grown 15.6% over the tracked period, though the most recent month slipped 5.9% against the prior month. Average product price across the period stands at $333.10, easing 3.4% overall and 2.9% in the latest month to $327.93. That combination of rising revenue and softening average price points to volume-led growth rather than pricing power. The brand's highest-ticket in-store listings reach well above the average, including a $1,754.30 loveseat at Lowe's and a $1,029.99 storage bench-and-cabinet set at Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Simpli Home on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Simpli Home.
BY REVIEW COUNT
Across 276K ratings on 2 channels, Simpli Home averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 276K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$850.35
Price
$249K
Revenue
$1,029.99
Price
$181K
Revenue
$610.00
Price
$172K
Revenue
$251.01
Price
$83K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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