GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rockwool demonstrated strong momentum in Q1 2026 (January–March), with revenue growing 50.2% over the tracked period across Lowes.com and HomeDepot.com. Lowes.com dominated as the primary retail channel, commanding a 90.5% share of Rockwool's total revenue, while HomeDepot.com accounted for 8.7%. The brand's average product price stood at $88.55, though pricing showed a downward trend with a 4.8% decrease over the quarter. Despite the softer pricing, Rockwool's most recent monthly revenue still grew 9.5% compared to the prior month, signaling sustained consumer demand. This combination of significant revenue growth and competitive pricing positions Rockwool as an increasingly prominent brand in the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 50% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Rockwool on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Rockwool.