GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Lowes and Home Depot, Rockwool demonstrates a strong retail presence with a commanding 90.5% revenue share at Lowes.com compared to just 8.7% at HomeDepot.com. The brand's average product price sits at $88.76, reflecting a modest 0.3% price increase over the tracked period. Rockwool has shown positive momentum with overall revenue growing 9.7% during the analysis period. The brand's heavy concentration at Lowes suggests a strategic retail partnership that dominates its distribution footprint. These insights highlight Rockwool's steady pricing power and growth trajectory in the current market landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rockwool on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Rockwool.
BY REVENUE
Rockwool sells 9% online and 91% offline. Online runs through 1 retailer; offline through 1.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 23K ratings on 2 retailers, Rockwool averages 4.8★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.8
/ 5
From 23K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.