GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 July 2026 across Lowe's and Home Depot shows Rockwool, a brand of Nasdaq Copenhagen-listed Rockwool A/S (CPH: ROCK B), operating with a heavily concentrated retail footprint. Lowe's accounts for 91.5% of year-to-date revenue, leaving Home Depot with just 7.8% — an unusually lopsided split that leaves the brand exposed to a single retail partner. The average product price sits at $90.62 for the period, though the most recent monthly reading of $88.58 marked a 3.0% month-over-month decline. Pricing has softened notably over the tracked window, down 11.6% overall, suggesting sustained promotional or mix pressure. Revenue has followed a similar path, falling 6.2% across the timeseries period despite a modest 2.8% month-over-month uptick in the latest month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rockwool on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rockwool.
BY REVENUE
Rockwool sells 8% online and 92% offline. Online runs through 1 channel; offline through 1. Online share has moved from 7% in Mar to 3% in Jul.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 34K ratings on 2 channels, Rockwool averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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