GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to September 30, 2026 shows Rockwool, a brand of Denmark-based Rockwool A/S (CPH: ROCK B), operating with a heavily concentrated retail footprint. Lowe's accounts for 93.7% of year-to-date revenue, while Home Depot contributes just 5.6%, leaving performance closely tied to a single retail partner. Momentum has been strong, with revenue up 53.8% over the tracked period and a 31.0% month-over-month gain in the most recent reading. Pricing has held remarkably steady, with the average price of $90.76 easing just 0.9% overall and 0.6% in the latest month to $87.80. Taken together, the Grips Intelligence figures point to volume-led growth rather than price-driven gains, alongside clear expansion headroom in the under-indexed Home Depot channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 54% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rockwool on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rockwool.
BY REVENUE
Rockwool sells 5% online and 95% offline. Online runs through 1 channel; offline through 1. Online share has moved from 15% in May to 1% in Sep.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 34K ratings on 2 channels, Rockwool averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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