GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026, Rockwool demonstrates a heavily concentrated retail footprint, with Lowes.com commanding an overwhelming 89.1% of the brand's online revenue share compared to just 9.9% at HomeDepot.com. The brand's average product price sits at $89.85 across tracked retailers, reflecting a modest 0.8% overall price increase during the observed period. Notably, Rockwool experienced a strong 37.1% month-over-month revenue surge in the most recent month, signaling a significant demand uptick. Despite this recent momentum, the brand's revenue declined 22.8% over the broader trailing period, suggesting some volatility in online sales performance. Rockwool's near-total reliance on Lowes.com as its primary digital sales channel presents both a strategic advantage in partnership depth and a potential risk in retailer diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Rockwool on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Rockwool.