GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering 1 January to 31 August 2026 across the Lowe's and Home Depot retail channels, Rockwool — a brand of Denmark-based Rockwool A/S (CPH: ROCK B) — commands an average product price of $90.98. Distribution is heavily concentrated, with Lowe's accounting for 92.3% of year-to-date revenue share against just 7.0% at Home Depot. Momentum has been strong through the summer, with revenue up 20.7% over the June–August period and a 17.4% month-over-month gain in the most recent month tracked. That growth came despite modest pricing softness, as the average price slipped 3.3% across the same window to $88.37. The combination of rising revenue and easing prices points to volume-led expansion rather than pricing power as the brand's current growth driver.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rockwool on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rockwool.
BY REVENUE
Rockwool sells 7% online and 93% offline. Online runs through 1 channel; offline through 1. Online share has moved from 9% in Apr to 2% in Aug.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 35K ratings on 2 channels, Rockwool averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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