GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Lowe's and Home Depot, Rockwool A/S (CPH: ROCK.B) saw its overall revenue decline 2.8% while its average product price rose 2.3% to $91.71. Lowe's dominated distribution with an 89.4% revenue share, dwarfing Home Depot's 9.9% and underscoring a heavy channel concentration. In the most recent quarter tracked, April 1 to June 30, 2026, revenue fell 8.8% month-over-month, signaling a notable softening in demand. Average price also cooled in that period, dropping 8.9% to $91.35 versus the prior month. Together, these Grips Intelligence figures point to a brand facing near-term pressure on both volume and pricing despite modest year-to-date price gains.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rockwool on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rockwool.
BY REVENUE
Rockwool sells 10% online and 90% offline. Online runs through 1 channel; offline through 1.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 32K ratings on 2 channels, Rockwool averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis