Proctor Silex

Proctor Silex Market Overview

According to Grips Intelligence in-store data from January 1 to June 30, 2026 across tracked offline retail channels including Amazon, acehardware.com, and homedepot.com, Proctor Silex—a brand owned by publicly traded Hamilton Beach Brands (NYSE: HBB)—saw overall revenue grow 31.3% during the period. Amazon dominated the brand's channel mix, capturing a commanding 90.7% of revenue share, followed by acehardware.com at 7.3% and homedepot.com at just 1.6%. The average product price held at $32.01, rising a modest 1.8% over the period, according to Grips Intelligence data. Recent momentum was notably strong, with revenue climbing 28.0% month-over-month while the average price ticked up 5.4% to $32.55. This concentration of sales through a single dominant channel underscores both a significant growth trajectory and a potential dependency risk for the brand's offline retail footprint.