Proctor Silex

Proctor Silex Market Overview

Grips Intelligence in-store data covering January 1 to September 30, 2026 across Amazon and acehardware.com shows Proctor Silex, a brand of Hamilton Beach Brands Holding Company (NYSE: HBB), carrying an average product price of $30.69. Channel concentration is pronounced, with Amazon accounting for 89.2% of year-to-date revenue and acehardware.com contributing 8.8%. Revenue momentum has weakened over the tracked window, declining 28.0% overall and falling a further 10.4% month over month in the most recent period. Pricing, by contrast, has held firm, rising 1.7% across the period to a recent monthly average of $31.38, a marginal 0.5% dip versus the prior month. The combination of resilient pricing and softening revenue suggests volume, rather than discounting, is the primary driver of the recent slowdown, according to Grips Intelligence.