Proctor Silex

Proctor Silex Market Overview

According to in-store data from Grips Intelligence, Proctor Silex generated an average product price of $31.06 across tracked retailers between January and April 2026. Amazon dominated the brand's revenue share at 90.8%, followed by acehardware.com at 6.3% and homedepot.com at 2.3%, highlighting a heavy reliance on a single retail channel. During this period, the brand's average price increased by 3.1%, suggesting a shift toward higher-priced items or modest price adjustments across its assortment. Despite the rising prices, overall revenue dropped 3.3%, indicating that higher price points may be putting pressure on unit sales. These trends point to a brand navigating a delicate balance between pricing strategy and volume performance in a competitive small appliance landscape.