GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Proctor Silex generated the vast majority of its revenue through Amazon, which accounted for 92.2% of total revenue share between January and May 2026, with acehardware.com and homedepot.com contributing 5.6% and 1.8% respectively. The brand maintained an average product price of $33.23 across all tracked retailers during this period. Notably, Proctor Silex experienced a modest revenue growth of 1.1% over the tracked period, signaling steady but incremental demand. However, average pricing saw a 2.2% decline over the same timeframe, suggesting potential competitive pressure or promotional activity across its product catalog. With such heavy concentration on a single retail channel, Proctor Silex's distribution strategy and pricing trends remain key factors to watch in the coming months.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Proctor Silex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Proctor Silex.
BY REVENUE
Proctor Silex sells 94% online and 6% offline. Online runs through 2 retailers; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 977K ratings on 3 retailers, Proctor Silex averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 977K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$73.45
Price
$509K
Revenue
$29.91
Price
$458K
Revenue
$17.65
Price
$325K
Revenue
$23.78
Price
$302K
Revenue
TO PROCTOR SILEX
