GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence offline retail data tracked from January 1 to August 31, 2026 shows Onward, a house brand of Tokyo-listed Onward Holdings (TSE: 8016), operating through a highly concentrated in-store footprint. Home Depot accounts for 98.3% of year-to-date revenue, leaving Ace Hardware with just 1.4% and underlining the brand's dependence on a single retail partner. The average product price sits at $16.09 across the tracked period, though monthly pricing has trended upward, rising 4.2% overall despite a 2.3% month-over-month dip to $16.91. Revenue has moved in the opposite direction, slipping 2.2% month-over-month and 6.9% across the June–August timeseries window. That divergence between firming prices and softening revenue suggests unit volume, rather than price realization, is the pressure point for Onward's shelf performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Onward on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Onward.
BY REVIEW COUNT
Across 81K ratings on 2 channels, Onward averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 81K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$53.15
Price
$44K
Revenue
$55.39
Price
$38K
Revenue
$40.83
Price
$31K
Revenue
$44.78
Price
$8.1K
Revenue
$33.52
Price
$6.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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