GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot and Ace Hardware from January 1 to September 30, 2026 shows Onward, a house brand of Tokyo-listed Onward Holdings (TSE: 8016), operating with an average product price of $16.34. Distribution is overwhelmingly concentrated, with homedepot.com accounting for 98.2% of year-to-date revenue and acehardware.com contributing just 1.4%. Momentum has softened over the most recent quarter, with revenue down 22.8% overall and a 21.0% month-over-month decline in the latest period. Pricing has followed a similar path, slipping 10.7% to an average of $15.46, suggesting promotional pressure or a shift toward lower-priced assortments. Top-selling items skew well above the brand average, led by bi-fold closet door hardware kits priced between roughly $33 and $55.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Onward on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Onward.
BY REVIEW COUNT
Across 82K ratings on 2 channels, Onward averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 82K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$53.29
Price
$45K
Revenue
$53.93
Price
$30K
Revenue
$41.94
Price
$30K
Revenue
$33.52
Price
$11K
Revenue
$44.78
Price
$8.1K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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