GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Home Depot and Ace Hardware from January 1 to June 30, 2026, Onward's revenue declined 8.8% over the period, with a 5.3% month-over-month drop in the most recent tracked month. The brand's average product price sits at $15.18, having risen 4.2% across the tracked period to reach $16.27 in the latest month. Onward's sales are overwhelmingly concentrated at Home Depot, which accounted for 98.1% of revenue share, while Ace Hardware contributed just 1.7%. Among Onward's top-selling items, the 72-inch Double Door Bi-Fold Sliding Closet Door Hardware Kit led at a $59.70 average price. Together, these Grips Intelligence figures suggest a period of softening revenue paired with modest pricing gains and heavy channel reliance on a single retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Onward on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Onward.
BY REVIEW COUNT
Across 78K ratings on 2 channels, Onward averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 78K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$58.97
Price
$48K
Revenue
$37.67
Price
$26K
Revenue
$53.15
Price
$25K
Revenue
$44.78
Price
$11K
Revenue
$43.18
Price
$8.6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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