Onward

Onward Market Overview

Based on the data provided, I need to check on Onward as a brand to ensure accuracy in the overview. According to in-store data from Grips Intelligence covering January to May 2026 across major retailers including Home Depot and Ace Hardware, Onward demonstrates a highly concentrated retail distribution, with homedepot.com commanding a dominant 97.9% of the brand's total revenue share. The brand's average product price sits at $15.01, though its average price has climbed notably by 19.8% over the tracked period, signaling a shift toward higher-value product sales. Revenue has also trended positively, growing 13.5% over the same timeframe, suggesting strengthening consumer demand. Ace Hardware accounts for just 1.9% of revenue share, highlighting significant room for retail expansion beyond its primary channel. Overall, Onward's combination of rising prices and growing revenue points to a brand gaining momentum in its core market.