Onward

Onward Market Overview

According to in-store data from Grips Intelligence, Onward generated nearly all of its revenue through Home Depot, which accounted for 97.9% of total revenue share between January and April 2026, with Ace Hardware capturing the remaining 2.1%. The brand's average product price during this period stood at $14.71, reflecting a 5.7% overall increase in average pricing across the tracked timeframe. Onward demonstrated strong momentum with revenue growing 57.4% over the observed period, signaling accelerating consumer demand. The brand's top-performing products at Home Depot commanded significantly higher price points than the portfolio average, with individual items ranging from $32.47 to $64.35. This concentration of sales at a single major retailer, paired with robust revenue growth, suggests Onward holds a firmly established position within its core retail channel.