GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to September 30, 2026, NewAge Products maintains a near-even retail footprint, with homedepot.com accounting for 51% of revenue and lowes.com the remaining 49%. The brand commands a premium average product price of $2,271.45, placing it firmly in the high-ticket end of its retail category. Momentum has been largely flat, with overall revenue up just 0.4% across the tracked period. The most recent month was softer, with revenue falling 9.0% versus the prior month while average price edged up 0.3% to $2,231.00. That combination of resilient pricing and cooling volume suggests NewAge Products is defending margin rather than chasing unit growth heading into the end of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for NewAge Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for NewAge Products.
BY REVIEW COUNT
Across 616K ratings on 2 channels, NewAge Products averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 616K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,717.04
Price
$2.87M
Revenue
$1,775.56
Price
$1.4M
Revenue
$2,740.34
Price
$1.39M
Revenue
$5,890.11
Price
$925K
Revenue
$3,472.16
Price
$885K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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