GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, NewAge Products generated revenue across homedepot.com and lowes.com from January to April 2026, with Home Depot commanding a 57.3% revenue share compared to Lowe's at 42.7%. The brand experienced strong momentum during this period, with revenue growing 37.9% overall and a notable 41.6% month-over-month surge in the most recent tracked period. NewAge Products maintains a premium positioning with an average product price of $2,365.02, reflecting its focus on higher-end offerings. Pricing remained relatively stable, with only a modest 1.8% overall increase during the tracked period. This combination of rising revenue and steady pricing suggests growing consumer demand rather than price-driven sales gains.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 38% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for NewAge Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for NewAge Products.
BY REVENUE
$3,064.71
Price
$1.56M
Revenue
$2,990.64
Price
$1.38M
Revenue
$3,440.36
Price
$1.09M
Revenue
$2,802.27
Price
$751K
Revenue
TO NEWAGE PRODUCTS