GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com and lowes.com from January to February 2026, NewAge Products recorded an overall revenue growth of 6.4% over the observed period, alongside a notable 9.3% increase in average product price. The brand's average product price currently sits at $2,294.10, positioning it firmly in the premium segment of its category. Home Depot dominates as the primary sales channel, commanding 73.4% of NewAge Products' revenue share, while Lowe's accounts for the remaining 26.6%. Despite the broader upward trend, the most recent month saw a 7.8% month-over-month revenue dip, suggesting some short-term softening in demand worth monitoring. The rising average price paired with overall revenue growth indicates that NewAge Products has been successfully executing a premium pricing strategy across both major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 6% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for NewAge Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for NewAge Products.
BY REVENUE
$3,052.22
Price
$1.1M
Revenue
$3,099.99
Price
$567K
Revenue
$2,819.99
Price
$561K
Revenue
$5,439.98
Price
$555K
Revenue