GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, NewAge Products generated an average product price of $2,318.86 across homedepot.com and lowes.com during Q1 2026 (January–March). Home Depot dominated as the brand's primary retail channel, capturing 70% of total revenue share compared to Lowe's at 30%. However, the brand experienced a notable 14% overall revenue decline over the tracked period, signaling potential headwinds in consumer demand or competitive pressure. Despite the revenue downturn, average prices trended upward with a 2.9% increase, suggesting NewAge Products maintained or strengthened its premium positioning rather than resorting to discounting strategies. These dynamics point to a brand navigating a challenging sales environment while holding firm on pricing across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for NewAge Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for NewAge Products.
BY REVENUE
$3,052.22
Price
$1.1M
Revenue
$3,123.89
Price
$868K
Revenue
$2,050.01
Price
$679K
Revenue
$3,773.08
Price
$619K
Revenue
TO NEWAGE PRODUCTS