GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, NewAge Products generated revenue across homedepot.com and lowes.com from January to April 2026, with Home Depot commanding a 57.3% revenue share compared to Lowe's at 42.7%. The brand experienced strong momentum during this period, with revenue growing 37.9% overall and a notable 41.6% month-over-month surge in the most recent tracked period. NewAge Products maintains a premium positioning with an average product price of $2,365.02, reflecting its focus on higher-end offerings. Pricing remained relatively stable, with only a modest 1.8% overall increase during the tracked period. This combination of rising revenue and steady pricing suggests growing consumer demand rather than price-driven sales gains.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 38% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for NewAge Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for NewAge Products.
BY REVIEW COUNT
Across 406K ratings on 2 retailers, NewAge Products averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 406K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$3,064.71
Price
$1.56M
Revenue
$2,990.64
Price
$1.38M
Revenue
$3,440.36
Price
$1.09M
Revenue
$2,802.27
Price
$751K
Revenue
TO NEWAGE PRODUCTS