NewAge Products

NewAge Products Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Home Depot and Lowe's, NewAge Products maintains a remarkably balanced retail footprint, with homedepot.com accounting for 50.6% of year-to-date revenue and lowes.com close behind at 49.4%. The brand commands a premium average product price of $2,316.81, placing it firmly in the high-ticket tier of its retail category. Momentum has been positive over the June–August window, with revenue up 5.4% overall and the most recent month posting a 10.2% month-over-month gain. That growth came alongside softening pricing, as the average price slipped 6.9% across the period to $2,225.17, suggesting promotional activity or a mix shift toward smaller configurations helped drive volume. Assortment data shows top-selling items spanning roughly $1,600 to $3,437, giving the brand meaningful coverage across both entry and premium price points at each retailer.