GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to July 31, 2026, NewAge Products maintains an almost perfectly balanced retail footprint, with lowes.com accounting for 50.2% of revenue and homedepot.com the remaining 49.8%. The brand commands an average product price of $2,351.40, placing it firmly in the premium tier of its retail categories. Momentum has softened over the most recent quarter, with revenue down 4.4% month-over-month and 18.1% overall between May and July 2026. Pricing has drifted lower alongside volume, with the average price falling 6.8% month-over-month to $2,228.70 and 2.6% across the tracked period. The brand, operated by privately held, Toronto-based NewAge Products Inc., sees its highest-ticket assortment reach $3,440.36 at Home Depot and $3,089.99 at Lowe's, underscoring how much of its performance hinges on big-basket purchases.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for NewAge Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for NewAge Products.
BY REVIEW COUNT
Across 590K ratings on 2 channels, NewAge Products averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 590K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,766.13
Price
$2.27M
Revenue
$2,920.80
Price
$2.13M
Revenue
$1,801.90
Price
$1.45M
Revenue
$3,440.36
Price
$1.09M
Revenue
$1,810.91
Price
$1.06M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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