GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, NewAge Products saw its in-store revenue decline 10.2% over the tracked period, with a further 14.3% month-over-month drop late in the quarter across data spanning January 1 to June 30, 2026 and tracked across Home Depot and Lowe's. Home Depot led as the brand's top channel with a 53.7% revenue share, edging out Lowe's at 46.3%. Despite the revenue softness, the brand maintained pricing strength, with the average product price reaching $2,364.32 and climbing 4.5% month-over-month to $2,391.10 late in the quarter. This premium positioning was reinforced by top sellers priced above $3,000, underscoring NewAge Products' concentration in the high-ticket segment of both retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for NewAge Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for NewAge Products.
BY REVIEW COUNT
Across 605K ratings on 2 channels, NewAge Products averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 605K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,920.80
Price
$2.13M
Revenue
$2,778.67
Price
$1.92M
Revenue
$3,058.16
Price
$1.39M
Revenue
$1,876.80
Price
$1.1M
Revenue
$3,440.36
Price
$1.09M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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