GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com and lowes.com from January to February 2026, Mr. Steam commands a dominant retail presence with Home Depot accounting for 91.3% of its online revenue share, while Lowe's captures just 8.7%. The brand's average product price sits at a premium $3,060.26, reflecting its positioning in the high-end segment of its category. Notably, Mr. Steam's overall revenue grew 15.6% over the trailing period, signaling healthy demand momentum despite a 14.8% month-over-month dip. However, average pricing has softened, declining 13.1% over the same period, which may suggest a shift in product mix toward more accessible price points. The stark contrast between its top-selling products on each retailer — with Home Depot skewing toward higher-ticket items above $3,400 and Lowe's featuring accessories and control kits under $1,800 — highlights a notable channel segmentation strategy worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 16% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Mr. Steam on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Mr. Steam.
BY REVENUE