GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Modern Forms generated 15.0% revenue growth across its tracked in-store channels between January 1 and June 30, 2026, though momentum cooled slightly in the most recent tracked period spanning April 1 to June 30, 2026, with revenue slipping 5.6% versus the prior month. Sales were split closely between two retailers, with Home Depot accounting for 52.7% of revenue and Lowe's contributing 47.1%, per Grips Intelligence. The brand's average product price held steady at $422.88, dipping just 0.7% over the period and 1.9% in the latest month to $434.18. As a division of privately held WAC Lighting, Modern Forms carries no public stock ticker. This balanced dual-retailer distribution alongside a premium price point that has largely resisted erosion signals durable positioning within the specialty ceiling fan and lighting category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Modern Forms on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Modern Forms.
BY REVIEW COUNT
Across 25K ratings on 2 channels, Modern Forms averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$332.16
Price
$404K
Revenue
$73.38
Price
$399K
Revenue
$439.27
Price
$278K
Revenue
$649.95
Price
$185K
Revenue
$322.23
Price
$181K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO MODERN FORMS