Modern Forms

Modern Forms Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026, Modern Forms — a brand within the WAC Group portfolio — maintains a nearly balanced retail footprint, with homedepot.com accounting for 53.3% of revenue and lowes.com close behind at 46.6%. The brand's average product price sits at $430.21, positioning it in the premium tier of its category. Pricing has softened modestly over the tracked period, declining 2.9% overall to $429.45 in the most recent month, a 1.1% month-over-month dip. Revenue followed a similar pattern, falling 3.6% across the measured window despite a 2.1% month-over-month rebound in the latest period. That combination of a narrow channel split and mild price erosion suggests Modern Forms is competing on parity across both major home improvement retailers rather than concentrating share with a single partner.