GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Home Depot and Lowe's shows Modern Forms, a brand of the family-owned WAC Lighting, maintaining a premium average selling price of $440.44. Home Depot accounts for the majority of tracked revenue at 57.9%, with Lowe's close behind at 42.0%, indicating a balanced two-retailer footprint rather than dependence on a single partner. Revenue grew 2.6% over the period, moving in step with a 2.6% increase in average price, suggesting that pricing gains rather than volume expansion drove much of the growth. The most recent month showed a slight cooling, with revenue slipping 0.1% month over month and average price easing 1.8% to $440.73. Taken together, the Grips Intelligence figures point to a stable, premium-positioned brand whose near-term momentum hinges on sustaining price levels across both big-box channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Modern Forms on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Modern Forms.
BY REVIEW COUNT
Across 27K ratings on 2 channels, Modern Forms averages 4.0★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.0
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$77.87
Price
$558K
Revenue
$317.91
Price
$525K
Revenue
$318.71
Price
$271K
Revenue
$570.81
Price
$200K
Revenue
$498.71
Price
$197K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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