LUCKY ONE

LUCKY ONE Market Overview

According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to September 30, 2026, LUCKY ONE's performance is heavily concentrated in a single retail partner. Lowe's accounts for 90.2% of year-to-date revenue, leaving Home Depot with just 9.8%, a dependency that leaves the brand exposed to shifts at one account. Momentum has weakened considerably, with revenue down 54.7% over the tracked period and a further 26.4% decline in the most recent month versus the prior month. Pricing has softened alongside volume, as the average price slipped 13.3% month over month to $371.29, now sitting well below the $447.16 year-to-date average. Together, these trends suggest LUCKY ONE is discounting into a declining demand curve rather than stabilizing it, making channel diversification the clearest lever for recovery.