GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026 across homedepot.com and menards.com, Kraft Tool Co. demonstrates a heavily concentrated retail footprint, with homedepot.com commanding 98.6% of the brand's total revenue share. The brand experienced notable momentum during the tracked period, with overall revenue growing 49.5% since the beginning of the timeseries. Kraft Tool Co. products carry an average price point of $50.15, though average pricing has seen a 16.0% decline over the period. This price decrease coincides with the brand's accelerating sales growth, suggesting a volume-driven strategy may be fueling its expanding market presence.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 49% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Kraft Tool Co. on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Kraft Tool Co..