GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Kraft Tool Co. generated 99.7% of its year-to-date revenue through a single tracked channel, homedepot.com, based on in-store data spanning January 1 through August 31, 2026. The brand's average product price sits at $47.81 across the period, positioning it in the mid-tier range for its category. Momentum has softened over the most recent quarter, with revenue down 9.9% month-over-month and 17.3% lower across the June-through-August window. Pricing has compressed even faster, with the average selling price falling to $44.28, a 2.6% monthly decline and a 21.1% drop over the same three-month stretch. The combination of steep price erosion and near-total reliance on one retail channel suggests limited pricing leverage and elevated concentration risk heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Kraft Tool Co. on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Kraft Tool Co..
BY REVIEW COUNT
Across 2.89K ratings on 1 channel, Kraft Tool Co. averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 2.89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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