Iron & Oak

Iron & Oak Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026, Iron & Oak operates in a premium tier with an average product price of $3,880.19. Home Depot accounts for the clear majority of the brand's year-to-date revenue at 66.9%, while Lowe's contributes the remaining 33.1%. Revenue momentum has weakened over the May-July window, falling 13.8% month-over-month and 28.6% across the tracked period overall. Pricing has been steadier but still softened, with the average price down 4.8% over the same stretch despite a 5.3% month-over-month uptick to $3,836.97 in the most recent period. The combination of a concentrated retail footprint and declining revenue against relatively resilient pricing suggests volume, rather than discounting, is the primary pressure point.