GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Iron & Oak generated a nearly even revenue split between Lowe's (50.4%) and Home Depot (49.6%) during Q1 2026 (January–March), indicating a well-balanced retail distribution strategy. The brand experienced remarkable momentum with revenue surging 3,584% over the tracked period, signaling rapidly growing consumer demand. Iron & Oak commands a premium positioning with an average product price of $3,947.78 across both major home improvement retailers. Despite the explosive revenue growth, average pricing dipped 7.9% overall during the quarter, suggesting strategic price adjustments or shifting product mix may be contributing to higher sales volume. These trends position Iron & Oak as a fast-rising brand worth watching in the competitive home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3584% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Iron & Oak on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Iron & Oak.