Iron & Oak

Iron & Oak Market Overview

According to offline retail data from Grips Intelligence, Iron & Oak's in-store sales between January 1 and June 30, 2026 were tracked across two channels, homedepot.com and lowes.com, with Home Depot commanding a 61.4% revenue share versus Lowe's at 38.6%. The brand carried a premium positioning, with an average product price of $3,904.23 across the reporting period. Momentum weakened notably in the second quarter, as revenue fell 42.3% overall and dropped a further 17.1% month-over-month toward the end of the window. Pricing also softened, with the average price declining 5.6% over the period to $3,643.40, a 9.6% month-over-month decrease. Together, the Grips Intelligence data points to a challenging Q2 2026 marked by both contracting revenue and downward price pressure across Iron & Oak's retail footprint.