GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Iron & Oak generated a nearly even revenue split between its two tracked retailers from January to April 2026, with homedepot.com capturing 54.3% and lowes.com holding 45.7% of total revenue share. The brand experienced impressive overall revenue growth of 122.7% during the tracked period, signaling strong demand momentum. Iron & Oak commands a premium positioning with an average product price of $3,932.50, which itself rose 11.4% over the period. Despite this upward trajectory, the most recent month saw a 19.1% revenue dip compared to the prior month, suggesting some seasonal or market-driven softening. This combination of high price points, significant growth, and a balanced retail footprint makes Iron & Oak a noteworthy brand to watch in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 123% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Iron & Oak on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Iron & Oak.