GRIPS CUSTOMERS & RESEARCH PARTNERS
GZMR's in-store performance, tracked by Grips Intelligence from January 1 to July 31, 2026, shows the brand operating through a single retail channel, with Lowe's accounting for 100% of year-to-date revenue. Across that period, revenue slipped 1.4% overall, though the most recent month bucked the trend with 9.6% month-over-month growth. Pricing tells a stronger story: the average selling price climbed 25.4% over the tracked window and rose 14.2% in the latest month alone to $435.49, well above the $376.09 year-to-date average. That upward price drift suggests a mix shift toward higher-ticket items, a dynamic reflected in top sellers ranging from a $1,268 nine-piece patio dining set to a $73.98 cookware set. Taken together, the Grips Intelligence data points to a brand stabilizing revenue on the back of premium pricing rather than volume expansion.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for GZMR on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for GZMR.
BY REVIEW COUNT
Across 5.5K ratings on 1 channel, GZMR averages 3.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
3.7
/ 5
From 5.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,268.44
Price
$628K
Revenue
$73.98
Price
$568K
Revenue
$1,249.00
Price
$542K
Revenue
$892.55
Price
$461K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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